Industry


Banking & Finance

Company Size

M
75-100

Hannah Direct Group


Hannah Direct Group (HDG) is sales and marketing company. Established over 25 years ago, now with over 100 employees and contractors. HDG specialises on door to door marketing campaigns for various business sectors such Hair & Beauty, Automotive, Restaurants and more.

Challenges:


  • Sales admin team was not able to focus on sales closure.
  • Management does not have the visibility on the new business pipeline.
  • Marketing, lead generation and sales were not collaboratively functioning among the team and different business segments.
  • Managing two separate business line within single database
  • Data stored in various excel spreadsheets and applications.
  • Lack of tool to integrate leads, campaigns, customer relationship to understand business data for their clients.
  • Reduce duplication of work and data entry within sales admin team.
  • Data security


Solution:


zoho campaigns
  • A CRM that integrates sales, contact management, operation, campaigns management, and reporting.
  • Customized online reporting to management and sales staff to prioritize actions to drive better sales closure
  • Single source for all data repository
  • Innovative practices to automate task flow, andd marketing campaign monitor

Result:


  • A CRM that integrates sales, contact management, operation, campaigns management, and reporting.
  • Customized online reporting to management and sales staff to prioritize actions to drive better sales closure
  • Single source for all data repository
  • Innovative practices to automate task flow, and marketing campaign monitor

CRM Case Studies