You might be wondering if you should consider SMS Marketing for your company. You must understand that mobile phones has become a very important tool in today’s digital era and current global state where people are suffering from the new trends that were born due to the “Covid-19 pandemic”.
Mobile phones are considered to be the most intimate technological development we ever had. It changed the whole structure of the global economy as well as the people’s lives.
Majority of the people around the world have access to gaining a phone that has enough capability to send messages.
And through SMS Marketing, information or promotions, specially those that are time sensitive can be delivered through text since 90 percent of the time an SMS is read within 3 minutes of being received.
For example, a limited time offer for a certain product must be advertised to your existing customers for sales purposes. Customers who opt-in to SMS updates of your company are usually those who are interested in your products or services. This way you will know that you are delivering a message to the right person without your SMS getting lost or being totally ignored.
Plus with the current “Covid-19” pandemic, people rarely go out of their homes and are stuck on using phones to either communicate with their loved ones or kill time.
This is why SMS marketing has been considered more important now than ever in the field of business.
It might be similar to email marketing, but an SMS marketing delivers full-context messages with a personal touch to your customers. It also makes the implementation of a sales and marketing campaign more convenient and faster.
Specially with the latest extension developed by Oscillosoft called Zoho CRM 2 Clicksend extension, you can now integrate your Zoho CRM together with Clicksend and it will provide you the following substantial benefits:
- Seamlessly integrate with Zoho CRM to reach wider audiences
With the latest Zoho CRM 2 Clicksend Extension, you can now seamlessly integrate Zoho CRM contacts, leads, prospects and clients with ClickSend. This will widen your reach to your target audiences and it will help you generate more quality leads, manage and improve customer relationships, and retain existing customers.
- Directly Send SMS Easily and Organize It
Zoho CRM 2 Clicksend extension makes it easier for you and your sales team to send messages directly to everyone who is in your Zoho CRM list. You won’t need to go through the hassle of manually checking your contacts and sending them messages one-by-one! With just one click, you can now deliver the preferred context to your contacts.
You have the freedom to choose which one of your contacts would you like to message. The extension also allows you to send messages up to 100 people at a time.
Also, you can send custom messages or templated messages that are using templates that are located in the SMS template module.
- SMS Marketing Consistency Through Automation
Automation brings both efficiency and consistency to your business. Through the latest ClickSend extension you can optimize your own automation rules by setting-up the criteria of your own SMS campaign.
Through this feature, you can now schedule your messages to your customers. The message will prompt your clients or customers on the time you’ve set for it to arrive to them. Save the hassle of sending messages on the dot!
- Full Access of SMS History
With Zoho CRM 2 Clicksend extension, you can also retain the data from the said extension as it will help you store within the Zoho CRM database all the messages you’ve sent and the replies that you’ve received.
You can access the entire history of your SMS with your SMS Module which will easily make you go back through it to analyze the customer pattern with regards to your SMS marketing style to improve your SMS campaign and construct a more data-driven approach for your business.
- Set-up Reminders and Alerts
Doing a consistent follow-up to your customers can be time consuming, but with Zoho CRM 2 Clicksend extension’s feature that allows you to send SMS based on predefined instructions – you can now send messages to your clients reminding them of proposals to be signed, project invoices to be paid, or events to be attended.
Event reminders will be sent based on the time and date you’ve set up. You can maximize the use of this feature to achieve a higher level of consistency for your business and by doing so, you will save so much time, effort and money for your business management plus your clients will be able to appreciate your personalized messages as it shows that you care about them.
With the latest Zoho CRM 2 Clicksend extension, you will gain an application that will serve as a facilitator for your SMS marketing needs and make the implementation of an SMS marketing campaign become more easier now than ever. Having such an important component for SMS marketing should make you consider using the said extension for you to achieve more consistency and efficiency for your business.