Recently, email marketing has made a comeback. Just as when marketers think it’s dead, email marketing rose to popularity and became one of the most preferred tool to communicate with clients. Especially now with the growth of smartphone users, email has become the top channel to connect with existing clients.
In fact, there’s estimate of 3.2 billion email account users and it is most likely that your customers are part of the 91% users who check their emails on a regular basis.
Now how can your business take utilise this marketing platform effectively?
What is Email Marketing?
Email marketing occurs when a brand or business sends a commercial message via email to a group of people. Any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Since email is one of the major communication channels used today, it is safe to say that it’s an efficient way to stay connected with your clients while also promoting your business.
Email marketing can help you reach target markets without the need for high production costs as compared to traditional media such as print ads, television, radio, etc. Businesses can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are created and sent out to target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
With the help of email marketing software, email marketing becomes 10x more effective not just in reaching target markets but also maintaining regular communication with your purchasing base. You can easily monitor how effective a marketing campaign is, and see that your ROI is substantially higher than with other, more traditional, marketing campaigns.
Email marketing automation
Email marketing automation is about building customer relationships. By automating your email marketing, you can use your customer data and combine it with your marketing channels to build increasingly closer familiarity with your customers. Contrary to what most people think, email automation can actually be made personal – if you do it right.
Not a believer? Let’s look into some numbers and see how email marketing automation has helped businesses globally: