8 Benefits of using Zoho CRM for Your Business

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Organisational Growth = Improved Customer Relationships + Increase in Sales

Customers are important to businesses. Companies of all sizes invest a lot of time and money to nurture them with the help of a Customer Relationship Management (CRM) application. One such CRM application that has changed the world of business is Zoho CRM. It is a SaaS (Software-as-a-Service), lightweight cloud-based CRM packed with numerous customisable features. Perfect for a serious business on a budget! Zoho CRM is targeted towards small and medium businesses to help store customer/vendor data, improve customer engagements and increase conversion rates. 

Zoho CRM fuels a worldwide network of more than 150,000 businesses across 180 countries. It is used by the best and is a highly rated sales CRM software by its customers. It helps grow your revenue by converting Leads and engaging with your customers.


Simple and Easy to Use

Unlike other CRM platforms and solutions, Zoho CRM is highly user-friendly. You don’t need an IT degree to be able to use it, customise it and monitor it. The CRM is divided into modules such as Leads, Contacts, Deals, Vendors and many more for accurate data management as a shared database. It gives you real-time access to monitor the sales cycle, deal size, contact history, competitor profile and much more in order to target the right customers during your business process. An intelligent CRM for your business!

Pain-Free Migration from Spreadsheets and Other CRMs

Looking to change your data management style or adapt to a new CRM? We’ve got you covered! Zoho CRM helps migrate your valuable data accurately with just a few easy steps. Once you have your data in the required format, Zoho automatically maps import files to the modules within the CRM and vice versa. In the event that there are no relevant fields to map, Zoho CRM creates them for you. The migration process is a piece of cake with Zoho’s migration checklist, knowledgebase, CRM support and your very own dedicated data migration wizard. Reduce manual work, make life easier!

Integration with Third-Party Applications

Zoho provides an unbelievably easy-to-use, off the shelf product that is open to any industry or business for customisation with specific needs. With the options available on Zoho Marketplace you can pick and choose from the best third-party plugins and extensions to add to your CRM based on the business needs or intended functions. Most of them are available at no cost with zero codings during the integration process. Seamlessly integrate and improve flexibility!

Omnichannel Communication

No matter where you are, you can connect to your customers through Zoho CRM! You can access and use the CRM across all channels: emails, telephone, social media, live chat, web forms and many more. Receive real-time notifications when any of your customers respond and interact with you. This is one of many ways to maintain and measure effective communications with your customers. Your sales team is empowered by analysing the use of each channel to determine the best medium  of communication with customers in your target market. Convert every online interaction into a sale!

Automation of Tasks to Save Time and Costs

A survey reported by The Economic Times revealed that 40% of the employees spend more than 1 hour each day on admin tasks that are repetitive. Automation of tasks helps cut down on the time taken to carry out these repetitive tasks. By saving time, the employees can focus on streamlining the lead nurturing process and increase the conversion rate. Zoho CRM enables you to trigger instant actions and add automation of activities within your business workflow, saving you time and costs. Ditch the mundane routine and be more productive!

Reports, Insights and Analytics 

Zoho CRM will help provide in-depth analysis of your business in order to make faster and more effective decisions. Monitor your sales cycle, customise your dashboards, create charts, target meters, KPIs and funnels based on your business goals. You can use actionable intelligence and data driven decisions to improve the conversion rate in your business. With the help of powerful charts you can compare and contrast records to know where your business stands. Focus on various regions, target marketing campaigns, set organisational objectives and tell alluring stories of your business based on the insights from reports. Capture a picture of your business!

Conversational AI to Power your Sales Team

Zoho’s AI is called Zia. She helps manage your CRM in a more intelligent and automated fashion. Zia can gather and summarise the information you want, accurately envision the outcomes of your sales activities, automate humdrum tasks for your team, detect anomalies, enrich data within modules and so much more. You can call and chat with Zia like she is one of your colleagues, a highly informative, interactive and skillful colleague. Some might even compare Zia with Siri!

Transparent and Affordable Pricing 

Along with being one of the most beautiful CRMs out there, Zoho CRM is also highly affordable by small and medium businesses. It is a pay-as-you-go service and you are not bound to any contract or commitment. You have three plans as an option – Standard, Professional and Enterprise. Payments can be made on a monthly or yearly basis for each user with the flexibility to change the plan whenever you need to. Best thing of all? No hidden costs! You pay for what you need and get more than expected. Start your 15-day free trial today!

Benefits of zoho crm

Start using Zoho CRM!

Like what you see? Zoho CRM certainly ticks all the boxes for a business that is looking for an all-in-one, feature-rich and affordable CRM. While we have covered most of it, there are several benefits of using Zoho CRM. With each passing year, Zoho CRM adds more and more features which helps improve the functionality and possibilities of the application. Our experts at Oscillosoft would be happy to conduct a discovery session with you to learn more about your business and the needs of a CRM.

Are you ready to close more deals and increase your organisation growth with Zoho CRM? Join the Zoho ecosystem to sell smarter, faster and better.


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