One of the biggest marketing blunders you could ever make is to send the same email twice or even multiple times to the same recipient. This is really embarrassing because it gives off the impression that you’re very eager and very anxious to get their money, like a cat that keeps meowing to its owner until it’s fed. According to Zoho CRM experts, one of the common reasons for this blunder is having duplicate data. It’s very likely that you have records with the same email or phone numbers, but stored under different names.
So what’s the deal with having duplicate data? It’s not like it’s the end of the world when you have them, right? Wrong! Duplicate data, or bad data in general, can be detrimental to your brand, company, or organisation. With them, you’re more likely to experience:
- Higher consumption of resources
- Higher maintenance costs
- Higher spam counts
- Higher churn rates
- Lower customer satisfaction and retention
- Invalid reports
- Lowered productivity
- Loss of revenue
According to a study conducted by Experian Information, businesses lose about 14% of their revenue to bad data. In the United Kingdom, that is equal to $258.278 million. However, bad data doesn’t affect only revenue. The same study showed that it also affect reputation.
If you have yet to take advantage of Zoho CRM integration, now is the perfect time to do so. Research shows that an organisation spends an average of $14 million to ensure the quality of their data. If your company is pooling much of your resources to ensure data quality, it makes perfect sense to use a system like Zoho CRM so your money won’t go to waste.
Zoho CRM has a feature called Unique Fields. With this feature, you can mark particular fields, such as name, phone number, and email, as “unique” through the CRM’s layout setting option. So whenever you enter new data with the same email or phone number into the fields marked unique, you’ll get a pop-up saying that you’re creating a duplicate and it won’t be permitted.
Zoho CRM really hates duplicate data so to weed out the duplicates already present in your CRM, the system has the de-duplicate option in the Leads, Contracts, Vendors, and Accounts module. You can find this function under the “more options” button. To start the de-duplication process, chose the fields you wish to check for duplicate data. When you initiate it, the process will run automatically in the background, merging the records with identical variables. You’ll be notified by the system when the process is complete.
Don’t want to appear eager or needy to your prospects and customers by sending them the same email over and over again? Then switch to Zoho CRM to maintain a clean database. If you need help with Zoho implementation, please contact us. We’ll be more than happy to help you discover all the cool and unique features of this very powerful CRM.