From sales to support, Zoho CRM can provide for your business needs. This is why it is one of the most popular business app suites in the world today. But if you want to step up Zoho’s capabilities a notch, there are a variety of business apps that you can combine with Zoho CRM. This will allow you and your team to perform a variety of tasks in the most efficient and cost-effective way possible. Let’s take a look at three of the best integrations that will further strengthen your Zoho CRM.
Email marketing is an effective way to attract new prospects and keep your existing clients engaged. To make the most of this online marketing strategy, you should integrate an email marketing app with your Zoho CRM. While some of these apps can be a hit or miss, they can be a big help to improving your marketing campaigns.
When choosing an email marketing app to combine with Zoho, look for a platform that allows you to segment customers and prospects based on your specific needs or according to the parameters set by your marketing and sales teams. This will enable you to craft specially tailored email campaigns, making it easier for your company to nurture leads, upsell to existing clients, and reward the loyalty of long-time customers. Some of the best email applications that you can integrate with Zoho CRM are MailChimp, Emma, and Active Campaign.
According to marketing experts, if you want to improve the productivity and efficiency of your company, and at the same get the results that you’re expecting, you should consider automating your marketing campaigns. Marketing automation has been touted as the best productivity and insight tool there is, helping you generate more leads and get better ROI.
Integrating marketing automation with Zoho CRM will allow you to easily perform lead scoring, progressive profiling and in-depth analytics to determine how effective your marketing campaigns are. At the same time, it can also help you send out dynamic content to keep your clients and prospects engaged and interested. Some of the marketing automation tools that you can integrate with Zoho CRM are Sharpspring, Marketo, and HubSpot.
If you frequently call your contacts, then be sure to have phone integration with your CRM. Zoho provides two-way phone integration. First, you can make outgoing calls by simply clicking a dial icon next to a contact on your CRM. Then, this will also automatically log the call afterwards with notes, saving you and your employees a lot of time since manually logging calls every time is not only time-consuming, but inconvenient, as well. Zoho CRM also has caller ID that allows you to view the caller’s name, business, position, photo, and other relevant information.
However, take note that Zoho CRM integrates with only a few VoIP systems. Also, you won’t be able to use your landline, but you can use a mobile phone to some extent. A good VoIP system that you can use with Zoho is RingCentral, which can set you up with auto attendants and phone trees.