Customer Relationship Management (CRM) Systems are the need of the hour to manage the massive data of any serious business that meets the following criterion:
- Customer facing businesses that need to interact with customers on a daily basis
- Businesses that employ sales and marketing techniques to acquire and retain customers
- Businesses that need to raise invoices and make business quotes to acquire and conduct trade
- Businesses that are looking to increase efficiency in their systems and reduce their costs
There are different types of CRM Software which provide customized features depending on the needs of your business. For example, Cloud CRM lets you store your company’s data on the CRM service provider’s server whereas on-Premise CRM keeps the data on the business server only.